Women and the Soft Sell
Author: Adam Alagiah
LSE Department of International Development (ID)
Using marketing data collected in northern Uganda, this paper shows that customers of both genders are more likely to decide to buy a product when the salesperson is female.
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Delivering Maternal Health
Author: Vikki Chambers, David Booth
Overseas Development Institute (ODI)
This Briefing Paper uses new research by the Africa Power and Politics Program (APPP) to explore the factors that shape maternal health outcomes in Malawi, Niger, Rwanda and Uganda.
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