15 January 2006
A Surprising Selling Point
Interview with Kai Diekmann, Chief Editor of the German Tabloid BILD
In this interview, Kai Diekmann (editor of the German tabloid, BILD) explains the challenges for the newspaper to become a more influential agenda setter. While BILD can induce public debate on an issue considered relevant, it cannot ensure that an adequate policy is developed in response to it.
© 2006 Media Tenor