June 2012
The Rise of China’s State-Led Media Dynasty in Africa
This paper explores the expansion of Chinese state-controlled media outlets in Africa. China's state-owned media are increasing their influence in Africa as an instrument of its grand strategy of soft power engagement. This policy brief traces Chinese media engagement on the continent, explains how strategies have changed in the 2000s and seeks to understand some of the challenges associated with transferring a global strategy to Africa.
© 2012 South African Institute of International Affairs
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Author:
Yu-Shan Wu
Editor:
Chris Alden
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Issue:
117
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