December 2008

Strategic Communication: A Primer

This paper addresses a perceived gap in UK defense thinking which currently has little documentation, on the emerging and cross governmental art of strategic communication. After defining the term this paper attempts to locate its utility within the defense community, considering its relationship with media and information operations. The paper notes that at its core, strategic communication can only be successful when three processes are clearly understood: the role of strategic communication in campaigning; the actual cognitive process of communication; and the empirical analysis of target audiences.

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